Advertising of electronic cigarettes regulated by legal notice

Advertising of electronic cigarettes and the claims being made go contrary to established legislation, the Environmental Health Directorate said.

It noted that this advertising was on the increase and reminded stakeholders that although products and smoking devices simulating cigarettes or tobacco, such as electronic cigarettes were not illegal, their advertising and use is regulated by a legal notice.

This legal notice made it clear that in terms of advertising and use in public places, these items were considered as tobacco products.

The directorate said that, in line with World Health Organisation recommendations, unproven claims on the efficacy of electronic cigarettes in reducing tobacco addiction were not to be made.


Comments are submitted under the express understanding and condition that the editor may, and is authorised to, disclose any/all of the above personal information to any person or entity requesting the information for the purposes of legal action on grounds that such person or entity is aggrieved by any comment so submitted.

At this time your comment will not be displayed immediately upon posting. Please allow some time for your comment to be moderated before it is displayed.

For more details please see our Comments Policy

Comments not loading? We recommend using Google Chrome or Mozilla Firefox with javascript turned on.
Comments powered by Disqus