The penny has finally dropped
After a long deep sleep in their world of four week recesses and bliss, our politicians seem to have woken up to the realisation that online and social media are going to be the most important tools in the next electoral campaign.
Better late than never I suppose, but did they all have to wake up at the same time?
Up until a few months ago most politicians had Facebook pages which were dead or dormant, and with the exception of a few voyeuristic wannabes, most big heads had just created a fan page and let it rot.
But now, in the last few weeks, we've had, mychoice.pn launching the Prime Minister for a day competition......facepalm!
We had Joseph Muscat tweeting about social policy and taking micro blogging to a whole other level because there are less than 2000 Maltese accounts on Twitter, and most of them are inactive.
Some also received an email from Paul Borg Olivier encouraging PN supporters to send sympathy e-cards to poor Carm Mifsud Bonnici.
And last but certainly not least, soon after he had lost the confidence vote in Parliament, we had Carm Mifsud Bonnici himself updating his own blog with a clip from the interview he gave Bondi+.
In the first few minutes of the clip he tells Lou Bondi that he wasn't too shocked that he lost the vote of confidence. He said that he was psychologically prepared for every eventuality and that's why he now appeared serene.
He then said that just like every other Minister, he knew that on any given day, the Prime Minister could have called him up and removed him from his Ministerial post.
He added that every morning, he reminded himself that 'this could be the day that he'd be removed' and that this is what made him give his all.
He said that he gave his best every day so that if the Prime Minister decided to pull the plug on him, he would have contributed one more day to the Maltese people.
Now, let's face it, as much as I recommend never taking your job for granted, I seriously doubt that going to work with such a threat hanging over your head every day is in any way healthy or productive.
And whilst Franco Debono's ploy might have been more about personal antagonism than the good of the country, one must also consider that in recent history Prime Ministers have (almost) never asked a Minister to step down to the back bench, and certainly not for incompetence or poor results.
Ever since Lawrence Gonzi has been Prime Minister (8 years) he has only ONCE asked a Minister to step down, and this was with John Dalli following serious allegations of corruption and fraud.
And upon finding that the allegations couldn't be proven, Gonzi went the extra mile to make up for the inconvenience by appointing John Dalli to European Commissioner – a four year post which carries with it a monthly salary of almost €20,000 a month.
With such a nice and reasonable boss, why would Misfud Bonnici feel that his job was on the line every single day for the past four years?
Could it be that he knew that he had it coming, or is he intrinsically paranoid?
Or is there perhaps another web that has been weaved? A web which common mortals like us will never be allowed to unravel?