Millionth Land Rover Discovery on fundraising expedition from Birmingham to Beijing
To celebrate the production of the one millionth Land Rover Discovery, Land Rover have launched a ‘Journey ofDiscovery’ with the millionth Land Rovertravelling from its birthplace at the Jaguar Land Rover’s Solihull Manufacturing Plant near Birmingham...
To celebrate the production of the one millionth Land Rover Discovery, Land Rover have launched a ‘Journey ofDiscovery’ with the millionth Land Rovertravelling from its birthplace at the Jaguar Land Rover’s Solihull Manufacturing Plant near Birmingham in the UK to Beijing in China – one of Land Rover’s fastest growing markets.
The 50-day, 8,000-mile adventure is being undertaken by three Land Rover Discovery vehicles travelling through more than a dozen countries across Europe and Central Asia, culminating at the Beijing motor show on April 23.
The expedition also presents Land Rover with the opportunity to launch its most ambitious fundraising project yet by aiming to raise £1,000,000 for the company’s GlobalHumanitarian Partner, the International Federation of Red Cross and Red Crescent Societies. The money will be used to support a much-needed water sanitation project in Uganda.
Production of the one millionth Land Rover Discovery comes 23 years after Land Rover introduced its original model. The ‘Journey of Discovery’ began on February 29.