Red Bull F1 Racing has joined forces with Sonax, the leading manufacturer of car care products. Identifying similarities, the two brands agreed on an on-going partnership and Sonax is now an official supplier to Red Bull Racing.

The car care specialist will work to ensure the cars of Sebastian Vettel and Mark Webber look pristine ahead of every Formula One race.

Premium products and partnerships with top international motor sport teams have helped Sonax achieve a solid worldwide reputation. For the past nine years it has been an official supplier to Vodafone McLaren Mercedes and by agreeing this new partnership with Red Bull Racing, Sonax continues its commitment to Formula One.

“We are looking forward to co-operating with Red Bull Racing,” Manfred Hoffmann, owner and managing director of Sonax GmbH, said. “We have more in common than simply a passion for motor sports and cars. Red Bull’s lifestyle character and innovative strength inspires young target groups, which will be the main focus of Sonax’s communications as well. The partnership with Red Bull Racing will bring the brand closer to young fans. Sonax enjoys great popularity among motor sport fans who intensively care for their cars,” Manfred Hoffmann explained. “However, co-operation between the No. 1 in motor sports and the No. 1 in car care will help loyal and potential Sonax customers among motor sport fans to trust the right brand.”

Sonax are exclusively dis-tributed by Kemimport Ltd. tel: 2149 2212.

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