Help set a Guinness World Record

Guinness-lovers and generally friendly folk are being invited to take part in a worldwide attempt to set a new Guinness World Records for the 'The Friendliest Day of the Year'.

"Wherever you are, and whoever you're with, this St Patrick's Day, Guinness is encouraging people all around the globe to celebrate with friends and hero the best of the Irish by joining the campaign to make it officially 'The Friendliest Day of the Year'."

To take part in setting this world record, fans of St Patrick's Day, can make an online pledge (via Facebook or www.guinness.com) or join a St Patrick's Day party on March 17 to celebrate true Irish friendliness.

To successfully set the world record, GWR adjudicators will be stationed at Guinness events around the globe to painstakingly count the number of people celebrating this famous day, whilst verifying online pledges to assess whether St Patrick's Day has achieved the records: Most pledges received for a campaign and the Largest St Patrick's Day Celebration.

If successful, GWR will officially confirm that St Patrick's Day is 'The Friendliest Day of the Year'.

In keeping with the spirit of global friendliness, this is the first time that the Guinness and GWR brands have worked together in over 10 years. In 2001, GWR was sold by Diageo – the owner of Guinness.

The Friendliest Day of the Year' will be judged by two GWR titles – the largest online pledge and the largest global St Patrick's Day party.