Kate Moss is the star of Mango’s new spring/summer 2012 campaign.

The firm has chosen the British model as its campaign image because she is a reference in the fashion world and embodies the type of urban, independent and bold woman Mango wants to dress.

With this collaboration, Moss will take over from her predecessor, Isabeli Fontana, who was the image for the brand during the autumn/winter 2011 season.

Since it was founded, Mango has used celebrities to feature in its advertising campaigns. Models and actresses of the stature of Scarlett Johansson, Penélope Cruz, Milla Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, Inés Sastre, Claudia Schiffer, Christy Turlington and Diane Kruger have been images for the brand at various times.

This season, Mango is opting for a graphic contrast between clean and unstructured lines.

In counter-position to this fluidity and cleanliness of lines, a clear 1960s influence, particularly in the dresses, can be seen.

As a contrast to these pure lines, Mango is introducing a more casual line in which they are bringing together artisanal elements from various ethnicities and blending them with sportswear details to give them a very simple and urban look.

Tie-dye, abstract prints and patchwork in indigo and yellow tones with unwashed effects are featured in this collection.