Liv Tyler to sing for Givenchy

Liv Tyler, who fronts Parfums Givenchy’s Very Irrésistible fragrance, will sing for the first time to promote the new fragrance to be launched next month.

In collaboration with Sony Music Entertainment, the brand will be organising an electrify-ing encounter between the worlds of rock and perfume − a new twist to the Very Irrésistible fragrance.

Tyler will reveal her voice and set her inner energy free in a reinterpretation of a major rock hit, produced by renowned artist and producer David Andrew Sitek.

Tyler has been the face of Very Irrésistible Givenchy since its launch in 2003.

Givenchy fragrances are distributed by C and M Marketing Ltd.