MTA welcomes tourism figures
The Malta Tourism Authority this evening welcomed the official tourism figures for last year published by the National Statistics Office this morning and expressed satisfaction at the results obtained.
"In yet another consecutive record year for tourism, wherein the 1.4 million departing tourist benchmark was surpassed for the very first time, 2011 saw an increase of 75,357 tourists over the previous record year, 2010.
"The final figure for 2011 is thus 1,411,748 tourists, an increase of 25.6%, or 287,512 more tourists, when compared to the results achieved just five years ago.
"Moreover, last year, an increase of almost 5% was registered over 2010 vis-a-vis bed-nights (in excess of 11.5 million bed nights in total), as well as, importantly, an increase in expenditure of almost 9%, or €100 million, over the previous year. Tourist expenditure for 2011 is calculated at €1.23 billion."
The MTA said the success registered in Malta and Gozo's tourism sector last year was brought about by a number of factors, including air accessibility and seat capacity, more effective promotional and marketing efforts, an increase in marketing budgets and product investment.
But the most important factor was the constant collaboration and cooperation between stakeholders.
Popular Stories
Update 3: Woman found dead in car,...
Updated: Woman dies in car crash
Carm Mifsud Bonnici resigns after...
Part of Dwejra 'Azure window' collapses
The end of the bar that ‘never closed’
Bundy does not know whether to...
Updated - Jason Micallef demands...
This WAS the night - Kurt makes it...
'No need for early election if PM's...
In Discussion
Updated - Jason Micallef demands...
Gozo tunnel could take 5-7 years to...
CABS remote controlled aircraft shot...
Carm Mifsud Bonnici resigns after...
Joseph Calleja condemns portrayal of...
Updated: Labour would give...
CABS drone shot down
Second group of migrants arrives
Adrian Vassallo in scathing...
3 Comments
Post comment
Please sign in or create your Account to post comments.
E. Azzopardi
Feb 3rd, 16:35
This is only part of the story. Ask the hoteliers, about their profits.
R. Gauci
Feb 2nd, 23:25
Biz-zieda tal-low cost u bil-krizijiet f'pajjizi rivali turistici taghna bhal Tunezija, Cipru u Grecja dan ir-rizultat kien se jkun ovvju anzi nemmen li z-zieda setghet kienet ferm oghla.
Alfred Farrugia
Feb 2nd, 19:03
I wish to congratulate the Hon. Minister for Tourism, Hon. Dr. Mario de Marco, and MTA and the private sector for their success in tourism.
I believe that we could do even better. According to the Statistical Service of Cyprus - see Revenue Estimates, November 2011 - arrivals of tourists reached 2,392,228 in 2011 - an increase of 10.1 per cent on the previous year.
http://www.mof.gov.cy/mof/cystat/statistics.nsf/services_71main_en/services_71main_en?OpenForm&sub=1&sel=2
The revenue figure for December 2011 has not been published yet, but according to other estimates quoted by the Cyprus media, revenue from tourism in Cyprus is estimated to have reached 1.7 billion euro during 2011, an increase of 13.2 per cent over the previous year.
http://www.cyprus-mail.com/cyprus/tourism-revenue/20120128
Last week I met a medical doctor from the Czech Republic, who did not know where exactly Malta was, even though her daughter told her that several European students were travelling to Malta to study English. There are millions of people, including some in the United States, who do not even know that Malta exists! MTA could do more marketing, and not solely in Europe.