Melita sees ‘encouraging’ use of On Demand service

On Demand, Melita’s pay per view movie offering, has been used more than 250,000 times since its launch four months ago, the company said last week.

With tens of thousands of hours of On Demand content watched, the service is quickly becoming one of the most used services on Melita’s platform.

“The success of On Demand is extremely encouraging,” Melita TV product manager Ivor Micallef, said. “The BETA testing period helped us to learn a lot about user experience and content preferences. Customers are finding it simple to use and convenient. While content is updated weekly, we are now looking at adding more content houses which will boost our content selection.”

Amongst the new On Demand series, customers can enjoy Mad Men and Friends and top comedy series like One Tree Hill and Big Bang Theory shortly.

Pop star Shakira tops the music charts for 2011 with her playlist being the most viewed. The top viewership spot for a music video goes to Happiness by Alexis Jordan.

The most watched comedy series is “Weeds”, revolving around the central character of Nancy Botwin (Mary-Louise Parker), a widowed mother of two boys who starts dealing in drugs as a way to support her family. Other hit series such as CSI Las Vegas and vampire thriller Blood Ties top the viewership charts.

Blockbusters Rio, Thor and Mr Popper’s Penguins top the movie rentals charts while Jack Black’s Gulliver’s Travels tops the high definition rentals charts.

On Demand! Club is available at no extra cost as part of Melita’s Entertainment Pack which also includes fibrepower broadband, Malta’s best internet service, and unlimited local fixed line telephony.

For information one may visit www.melita.com or call 2727 0270.