Malta exhibition being organised at Harrods
An exhibition about Malta is being held at Harrods in London between March 1 to 28.
The exhibition, organised on the occasion of the 70th anniversary of the award of the George Cross to Malta, will include an art exhibition by 30 Maltese artists, imagery of Malta, a series of 'did you know' facts and space for business and investment meetings.
The organising committee includes the Malta Tourism Authority, Malta Enterprise and Finance Malta.
The shop's five windows on the right hand side will feature a sunken galleon full of "Maltese treasures", including arts,ceramics and glass.
Harrods receives 1.2 million visitors each month.
There will be digital screens with images of Malta and receipts issues by Harrods that month (about one million) will each depict adverts of Malta and Gozo.
Moreover, the Harrods magazine, which has a circulation of 105,000, will include a Malta supplement. There will be adverts on the Harrods buses and the Harrods monthly guide.
Similar exhibitions at Harrods have previously been held by other countries.
Finance Minister Tonio Fenech said the exhibition was not just about tourism but also about establishing a strong investment platform.
The idea was to change the perception of Malta from one of just a sun and sea destination to a place where one can also do business.
He said that the UK market was major and could not be taken foregranted.
Tourism Minister Mario de Marco said Malta wanted to change the people's perception of the country, which older generations may have passed on.
It wanted to promote an image of a dynamic country and, through the exhibition, it was using a different and innovative way of showcasing the country.