Future of TV is on Xbox 360

A revolution is happening in the living room.

Xbox 360 is transforming how people enjoy TV entertainment and are given the power to control it with their voices.

The next generation of TV entertainment begins with the announcement by Microsoft Corp. of the launch of an all-new Xbox 360 experience.

This includes the first group of new, custom applications from world leading TV and entertainment content providers on Xbox LIVE.

“A new era in entertainment begins where all your entertainment is together in one place – your games, movies, TV shows, music and sports,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft.

“With this update, Xbox 360 system owners will experience Kinect voice control integrated with Bing search, making your TV and entertainment experiences more social and personal than ever.

“Microsoft has just built and delivered it: A single box that ties together all the content you want, made easily accessible through a universal, natural, voice-directed search. “Now, finding your favourite entertainment is easier than ever.”

Last year, Kinect for Xbox 360 revolutionised controller-free entertainment by letting people use their bodies and voices to play favourite games and entertainment, turning the user into the controller.

The power of Kinect combined with the intelligence of Bing search is turning the voice into the ultimate remote control.

Xbox 360 is building on its expansive catalogue of movies, sports, television and music.

Meanwhile Microsoft Japan launched the new video game software Disneyland Adventures developed for the company’s Xbox 360 console, in Urayasu city, near Tokyo Disneyland. .