A Smart win for a supermarket

Smart Supermarket has been acknowledged by Malta’s leading winemaker Emmanuel Delicata as one of Malta’s very first retailers to combine wine purchases and digital technology.

This enables their customers to enjoy a more convenient and informed wine retail experience.

As one of Malta’s longest running supermarket’s that has never shied away from implementing new technology, Smart has been awarded the Delicata Best Digital Wine Retail Award.

This is part of a new initiative by the winemaking company, which is another long-established local family-run organisation well known as a pioneering, driving force in the Maltese wine industry. The retail awards credit different off-trade proficiencies and wine retail categories.

They endeavour to give value to high-standard retailing of wine in general and the merchandising of Delicata wines in particular.

Smart Supermarket has been commended with the award thanks to the shop’s many modern and interactive ways of selling wines, which can be purchased in-store or online from the comfort of the armchair.

The company recognises and values not only that Smart Supermarket has been early to adapt and set-up their own online shop but also that they continue to embrace digital tools.

These include in-store Bluetooth advertising, point of sale self-scanners and animated, digital signage on the Delicata wine section.