Ice-Watch store opens in Malta

A monobrand Ice-Watch store has just opened in Bisazza Street, Sliema. Embodying all that has made the brand so successful, the new store has a colourful and modern décor reflecting the brand’s young image and style.

The opening of the store coincided with the launch of the Ice-Watch winter collection, made up of 16 different colours and styles depicting the colours associated with the winter season. It comprises different-sized watches including a big-big size to suit everyone’s taste while at the same time sits comfortably on all wrists.

All watches have different coloured silicone straps and in true Ice-Watch fashion come in a variety of coloured faces enabling one to mix and match the Ice-Watch to the favourite item of clothing. All the watches in the winter collection are water resistant up to 5ATM and feature luminous hands, calendar date (optional) and the signature Ice-Watch logo on crown, case back and dial. The Ice-Watch brand is international and intercultural, showcasing a watch that is fun, hip and intergenerational, with over 100 watches to choose from. It has taken world markets by storm and has quickly become a staple of any style as well as a fashion accessory.

Its designers put creativity and consumer satisfaction before everything else and seek to create a relaxed, yet formal style.

The new collection is available at the new store in Sliema, Classic Jewellers, Diamonds International and Hebe outlets.