• All goods displayed must have prices clearly and accurately indicated.
• Goods that are sold per unit weight or volume must show both the actual price and the unit price.
• The price displayed must be in euros and tax inclusive.
• Reduced prices should be clearly marked.
• Retailers who do not indicate prices are liable to a fine.
• In cases of second or subsequent conviction, shop owners can also have their trade licence suspended for a week.
• Consumers may report lack of price indication or misleading prices to the Enforcement Directorate by calling on Freephone 8007 4400.