The all new BMW 1 series was recently launched in Malta by BMW Malta and Muscats Motors. In 2004, the 1 Series paved the way for entry into the premium compact segment.

Since then, it has sold well over one million units all around the world. The new BMW 1 Series offers an enhanced product substance and is still the only rear-wheel-drive model in its class. It features state-of-the-art drive and chassis technology and improved efficiency. It also boasts increased interior space and innovative equipment options.

The design of the new generation is a powerful expression of the latest technological advances. The model’s fresh, youthful image has been stylishly updated, with precision-moulded body surfaces and a modern, functional interior both underlining its premium status. Another innovation is the BMW Sport Line and BMW Urban Line, two ranges of interior and exterior design features and equipment that provide exclusive personalisation opportunities.

The new BMW 1 Series is the first and only car in its class to be optionally available with an eight-speed automatic gearbox. Like its predecessor, it also incorporates the extremely wide-ranging BMW EfficientDynamics technology package as standard. This includes the Automatic Start/Stop function, available with both the manual and automatic transmissions, and ECO PRO mode, activated using the driving experience switch (included as standard), for even better environmental performance.

Currently, BMW is benefiting from their attractive, young model portfolio, the strong market position in many countries and from a variety of efficiency measures consistently implemented throughout our company.

In Frankfurt at the IAA, the International Car Show, the BMW Group set a new milestone: The first two concept cars in the BMW i range celebrated their world media premiere. They remain confident that, in the future, e-mobility will be a choice for many customers. Their belief is strengthened by the experiences of their customers who are testing e-mobility in everyday use: Today with the Mini E; and soon with the BMW ActiveE. The sub-brand BMW i stands for a new car architecture, designed from the ground up for e-mobility: Born Electric. For visionary mobility services, for inspiring design and for a new approach to premium mobility that is defined, among other things, by a highly- sustainable value chain.

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