Intralot Italia launches mobile betting in Italy

Intralot Italia has enlarged its gaming portfolio with the introduction of a new online gaming service, Intralot Mobile.

Intralot Italia is a subsidiary of the Intracom Group of which Intralot Greece is licensed to operate state lottery games in Malta.

The online gaming service is aimed at players using their mobile phones to access the internet, enabling them to bet on all sporting and live events at any place and moment of the day.

The Intralot Mobile service at m.intralot.it can be used on all the main smart phone and tablet platforms with the highest level of security and safety offering play-ers a unique entertainment experience.

This new service is added to Intralot Italia interactive gaming portfolio that entails e-gaming through Intralot Italia website www.intralot.it, television through Cubovision of Telecom Italia which allows betting from home.

Italy has the highest mobile penetration in EU at around 155 per cent, a percentage that is continuing to rise, though the number of active users including smart phones almost doubled during the last year according to a European Commission report. This data reveals the dynamic of the mobile market in Italy and the great potential of mobile gaming.

Intralot Italia chief executive officer Enea Ruzzettu said that the introduction of Intralot Mobile confirms the company’s strategy to continuously develop new products and services that meet its customers’ requirements.

Intralot, a public listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content, sports betting management and interactive gaming services to state-licensed gaming organisations worldwide.