Nivea is celebrating its 100th anniversary this year. Developed in 1911, more than 100 million tins of classic Nivea Crème are sold in over 200 countries worldwide each year. Every day, 500,000 blue tins are pressed and 50 tons of Nivea cream produced. Over the years, more than six per cent of the blue tin’s weight has been reduced, saving some 120 tons of aluminium each year.