Virtual shopping in South Korea

A South Korean woman uses her mobile phone to buy a product at the virtual retail shop at Seolleung subway station in Seoul yesterday. A major South Korean retailer has opened what it claims is the world’s first virtual store geared to smartphone...

A South Korean woman uses her mobile phone to buy a product at the virtual retail shop at Seolleung subway station in Seoul yesterday. A major South Korean retailer has opened what it claims is the world’s first virtual store geared to smartphone users, with shoppers scanning barcodes of products displayed in a Seoul subway station.

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