Ahead of its debut at the Frankfurt Motor Show in September, Hyundai has released a first look at its all-new i30 mid-sized hatchback.

The all-new i30 was designed and engineered at the Hyundai Motor Europe Technical Centre in Rüsselsheim, Germany, and is another example of Hyundai’s ‘fluidic sculpture’ design language which has featured on its products since the ix-onic concept car appeared at the Geneva Motor Show in 2009.

Thomas Bürkle, chief designer, Hyundai Motor Europe, said: “When designing the new i30, we used strong, fluid lines to sculpt a car which looks athletic while exuding a sense of constant motion, even when stationary. We have managed to give the car a bold stance, transmitting a confident attitude through sporty characteristics and dynamic proportions. In this way, the car is very close to the recently unveiled i40, and we want people to recognise the Hyundai design DNA on those twomodels.”

The next-generation i30 is also recognisable thanks to Hyundai’s signature front face – the hexagonal-shaped front grille.

“The hexagonal appearance is unique to Hyundai, with the jewel-like front headlamps which flank the grille adding a strong personality to the vehicle, as well as asense of refinement and luxury,” Bürkle added.

Allan Rushforth, senior vice-president and COO of Hyundai Motor Europe, said, “We expect this next-generation i30 to play a significant role in developing our brand image and strengthen the vehicle’s position as our bestseller in Europe.

“Since 2007, the name ‘i30’ has become synonymous with quality, reliability and low emissions inEurope, and we hope that, among others, the term ‘emotional appeal and style’ will be added to the list with the introduction of this dynamic new model.”

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