Brazilian model poses for first time for Mango

Brazilian model Isabeli Fontana has posed for the first time as the Mango image with the new autumn 2011 models. She takes over from Scarlett Johansson, who has been the image of the brand for the last four seasons.

Spain’s most international fashion brand has entrusted Fontana as the image for its new autumn campaign. The firm has chosen the beautiful model for her extraordinary beauty and naturalness. Her style represents the ideal woman Mango wishes to dress: an urban, working and independent woman.

The photo shoot took place in a studio in Paris under the orders of the acclaimed photographer Terry Richardson, who managed to immortalise the exotic beauty of Isabeli to perfection.

The model, who said she felt honoured and satisfied with this collaboration, declared: “I had a great time working with Terry. He is really great because he lets me move and be myself in order to create this person, this stylish, yet modern and dynamic woman. Consequently, it is always a pleasure to be around him.”

The styling was done by Anastasia Barbieri, while make-up and hair-styling was by Charlotte Tilbury and Christiaan respectively. The Brazilian model was photographed over a white background to emphasise the creativity of Terry Richardson and, above all, to make the clothes the main protagonist.

The outfits reveal a sexy woman who is able to combine her masculine and feminine side to perfection. The colour palette focuses on black tones with white touches in the prints.

Since its beginnings, Mango has banked on famous faces to feature in its advertising campaigns. Models of the stature of Penélope Cruz, Milla Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzi-gova, Inés Sastre, Claudia Schiffer, Christy Turlington and Diane Kruger have also been images of the brand at various times.

The video can be seen at http://www.youtube.com/watch?v=DAAmeOOTJBU .

Mango has also launched a new website to make internet shopping easier. The main benefits of the new website are simpler navigation, the grouping of items by product categories and more detailed and better quality images of the garments.

The new website features three differentiated brands to make it simpler to use: Mango, where users can find and purchase the entire season collection for women, HE by Mango, where they can buy all the garments from the men’s collection and Mango Touch, the new brand specialising in accessories.

In addition, the new website includes a trends section that will be updated every 15 days called Fashion Corner, which will discuss the latest trends, offer styling advice, publish reports on the world of Mango and where users will be able to discover a selection of the design team’s favourite garments.

From a technical perspective, the website incorporates the latest technology in web development to ensure that the store operates at optimum levels, being more user-friendly for the customer, with a simple and secure purchasing process and with major innovations, such as 360º images of certain accessories.

As before, the advantages of shopping online at Mango remain: a maximum delivery period of two to three days, free delivery above a certain minimum purchase and the possibility of returning garments to any Mango store.