BMW concept car to feature in Mission: Impossible film

Recognised as having most sophisticated technology

BMW announced their participation in the upcoming Paramount Pictures release Mission: Impossible – Ghost Protocol as the film’s main automotive partner.

High performance with fewer emissions is the name of the game: One of the BMW vehicles provided for Tom Cruise’s next film is the BMW Vision EfficientDynamics concept car. It has been recognised as having the most sophisticated technology and the most striking design among the current concept electric supercars. In a few years the BMW i8, which was inspired by the BMW Vision Efficient Dynamics concept vehicle, will enter series production. Having provided vehicles for outstanding film projects, TV productions, etc. for more than 75 years, entertainment marketing is firmly established as an important building block for the BMW Group’s long-term image and product communications. Mission: Impossible – Ghost Protocol, directed by Brad Bird, is scheduled for release in the middle of December.

www.bmw.com/mission

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