Tamara fronts up lingerie brand

Tamara Ecclestone is the new face and body of lingerie brand Ultimo.

The model and TV presenter, daughter of Formula 1 boss Bernie Ecclestone, will front the firm’s summer, autumn and winter campaigns this year.

The 26-year-old said: “Ultimo lingerie is so glamorous, beautifully designed and affordable. I really love that the range offers something for everyone, from A cups right through to G cups.

“Ultimo is the perfect brand for women who want to treat themselves and instantly makes you feel glamorous, supported and comfortable.”

She added, “My mother was a model, so it comes quite naturally to me being in front of the camera. I was initially quite daunted at the prospect of modelling lingerie though, but the nerves quickly faded and the shoot was so much fun.”

She follows in the footsteps of model and actress Kelly Brook and ex-Spice Girl Mel B, who have both represented the underwear brand.

Michelle Mone, creator of Ultimo, said, “Tamara is so elegant and beautiful, when I met her I knew straight away that she’d be perfect for Ultimo. She’s had a fairy-tale life, but she’s incredibly down to earth and brings something entirely new to the brand.”

The latest designs, showcased by Miss Ecclestone in a series of promotional pictures, will be available from Debenhams stores and www.ultimo.co.uk.