Air Malta and the Malta Tourism Authority have teamed up for a joint advertising campaign atHarrods, the world famousluxury store in Knightsbridge, London.
The two-week advertising display on Harrods iconic windows highlighted Malta’s diversity for the forthcoming summer season.
Alex Incorvaja, MTA UK and Ireland director, said: “The Malta Tourism Authority is proud to be associated with our national flag carrier Air Malta’s campaignat Harrods. It gives us a unique platform to showcase theislands’ diverse offering to Harrodscustomers.”
This summer, Air Malta will be operating 31 weekly flight connecting London Heathrow and Gatwick airports to Malta.
The national carrier said it remains committed to the local tourism industry and throughout its 37-year history has shown it is the major driving force behind the development of the local tourism industry.