Big Bon opens store for Pronovias brand

Big Bon Group has opened its first store for bridal and formal wear brand Pronovias on the site of the former Carmelo Delia showroom on The Strand in Gzira.

The store is spread over 215 square metres and features extensive window displays.

“Pronovias is one of the world’s leading and most sought after names in bridal wear and exclusive cocktail and evening dresses,” group general manager Mario Camilleri said. “Bringing Pronovias to Malta meant an investment of over €400,000.”

The Big Bon Group’s portfolio of international brands represented in Malta includes Massimo Dutti, Mango, Pull & Bear, Mayoral, Stradivarius, Oysho and Bershka.

Pronovias will be managed by Annabelle Caruana who was also in charge of the setting up of the Massimo Dutti and Oysho stores in Malta, and who also manages these outlets at The Point.

Pronovias has its own sales networks in the US, Latin America, Spain, France, Germany, Italy, Scandinavia, the UK and Ireland, Benelux, eastern Europe, the Middle East, Asia, Australia and Oceania. It knows its origins to an establishment opened in 1922 in Barcelona specialising in lace, silk and embroidery for brides.

In 1964, Pronovias presented its first prêt-à-porter bridal collection and opened its first specialist bridal store in Spain in 1968.

Pronovias opened 80 more shops in Spain and the start of its international expansion in Europe. It entered the American and Asian markets in the 1990s and now boasts more than 3,800 sales points in 75 countries.