Smart City appoints Malta country director
Italian-born Paolo Serra has been appointed country director at Smart City Malta from June 1. Mr Serra brings more than 14 years’ managerial experience to the role, having spent more than 10 years in the Gulf handling complex projects in the IT, real...
Italian-born Paolo Serra has been appointed country director at Smart City Malta from June 1.
Mr Serra brings more than 14 years’ managerial experience to the role, having spent more than 10 years in the Gulf handling complex projects in the IT, real estate and construction sectors.
He joins Smart City Malta after having worked across diversified business clusters of Tecom Investments of Dubai.
Mr Serra has extensive work experience in sales and marketing, advertising and venue management. His achievements include the successful implementationof operational best practices,the new CRM methodologiesand enhancement of the overall customer experience.
He is also a specialist in business process reengineering and was responsible for the development of new real estate and non-real estate revenue generating products and services in Dubai.
Mr Serra has overseen the development of the DubaiOutsource Zone, the world’s first business park dedicated to the outsourcing industry and part of Tecom Investments’ portfolio.
He has been instrumental in implementing some of the most critically acclaimed projects at DOZ.
He maintains some of the best clientele in the world of outsourcing, and develops and maintains some of the best technologic infrastructure in the outsourcing industry with his daily interaction with more than 100 business partners at the zone.