The Pacific Islands and African countries are looking to claim a share of China’s lucrative tourism market, after the 2010 Shanghai Expo opened a window of opportunity for them.
Executives and marketing officials who attend the Eighth World Travel Fair in Shanghai, which ended on Sunday, aimed at drawing visitors away from traditional destinations, such as the US and Europe. The fair attracted exhibitors from 45 countries and regions, and pulled in more than 8,000 trade visitors and 30,000 members of the public.
Apart from regular participants, such as the US, Europe and Japan, the fair had for the first time welcomed representatives from Papua New Guinea, the Seychelles, Tunisia, Brunei and Mauritius, resulting in foreign tourism professionals and Chinese tour operators meeting, discussing and signing contracts for the upcoming tourist season.
“The fair provides an important link between the rapidly growing Chinese travel market and the global tourism industry, including countries such as the Seychelles and others, which are adding tourism to their traditional industries,” said Jean-Luc Lai-Lam, a marketing executive for the Seychelles Tourism Board.
Nebil Hedhiri, chief representative of the Tunisian National Tourist Office in Beijing, said his country reaped great benefits from last year’s Expo after gaining exposure in the Chinese market.
“We have seen a sharp increase in the number of Chinese visitors. The numbers have risen by 50 per cent in each of the past three years,” Mr Hedhiri said.
Around 10,000 Chinese tourists visited Tunisia in 2010 and Hedhiri is optimistic that the number will double in the coming years.
Tourism operator Melly Paivu, from Papua New Guinea, is selling his itineraries in the Chinese market in an attempt to attract more Chinese investors and holidaymakers. He said the country, known for its deep cultural history, has a lot to offer visitors. In the first quarter of 2011, Papua New Guinea received more than 500 Chinese visitors, a rise of five per cent from the same period last year, said Joel Keimelo, a marketing officer at the country’s tourism promotion authority.
As part of a strategy to promote its attractions and tourist services to potential Chinese travellers, Papua New Guinea has signed an Approved Destination Status agreement with China that provides a green light for selected operators in the two countries to conduct business.
“Papua New Guinea has not devoted enough resources to attracting Chinese visitors, leaving this important industry largely unmanaged and putting us behind other countries in the competition for tourists,” Mr Keimelo said.
The number of outbound travellers totalled more than 57 million in 2010, a rise of 20.4 per cent year-on-year, said Man Hongwei, director of the international coordination department at the China National Tourism Administration.
More than 57 million Chinese are expected to travel abroad this year, and will spend a staggering $55 billion, according to a report compiled by the think tank, the China Tourism Academy (CTA).
While China still remains Asia’s largest source of outbound travelers, the number of visitors to non-traditional destinations, such as the Pacific Island countries and Africa, is increasingly on the rise, said Dai Bin, the head of the CTA. (Source: News.cn)