South Africa aims to double foreign tourist numbers

South Africa aims to boost foreign tourists to 15 million annual visitors and will target new markets in Asia, Africa and South America, the tourism minister said.

“We aim to increase the number of foreign tourist arrivals to South Africa from seven million in 2009 to 15 million by 2020,” Minister Marthinus van Schalkwyk told lawmakers.

“We will also be fostering new growth by accessing markets unlocked by the World Cup.”

By 2020, the government wants tourism to contribute 499 billion rands (€ 51 billion) up from 189 billion rands in 2009, to create 225,000 new jobs, with domestic tourists to reach 18 million.

“Our traditional markets in North America and Europe will remain important, particularly in terms of arrivals and spend, and these markets will certainly not be neglected,” said Mr Van Schalkwyk.

“We will also aggressively pursue the long-term growth opportunities in among others China, India, South America and our own continent.