MaltaPost has unveiled its new branding with a new logo, which is seeing the company return to its former colours of red and black.

“Maltapost has adopted a new red and black logo to represent traditional values with a fresh outlook in both apperance and spirit,” CEO Joseph Gafà told a press conference today.

The adoption of MaltaPost’s new logo is the result of an extensive internal exercise following a study of processes, vision and strategy for future growth.

As the national postal operator, MaltaPost remained sensitive to its role in the community.

“The return to our former corporate colours is intended to match the iconic red and black pillar boxes present throughout the island and is a reflection of the importance MaltaPost gives to its legacy.

“The new emblem captures MaltaPost’s core values and reflects the intention of entering and developing new markets and services by taking advantage of opportunities as they arise.

“MaltaPost is also rebranding its various products and services; ‘post it’, ‘pay it’, ‘buy it’, ‘collect it’, ‘organize it’, ‘courier it’, ‘deliver it’, ‘manage it’ and ‘market it’.”