Vodafone showcases value of mobile advertising

More than 200 creative marketers, brand managers, media owners and technical professionals attended Vodafone Malta’s second Mobile Advertising Seminar.

Chief executive officer Balesh Sharma told participants the telecoms company was able to help firms plan, create, deliver and measure successful mobile campaigns thanks to its extensive experience and its expertise.

“Vodafone has already worked with leading brands and we are delivering effective campaigns that are raising consumer interaction to new levels,” Mr Sharma said.

The Point, Bank of Valletta, Hilton Malta, GS Superstores, Transforma Ltd and Toyota are among the local brands which have used Vodafone mobile advertising.

Mr Sharma illustrated how research carried out by IAG on behalf of Verizon Wireless found out that, on average, small banner ads on mobile devices produce the same level of brand recall as the typical 30-second TV spot.

Mobile advertising senior executive Charlo Callus explained that mobile advertising had direct and mass marketing capabilities, giving advertisers access to the largest community possible with a personalised, interactive message.

With mobile advertising an advert is always current, concise and relevant to the content it is placed with, he said, making it a superior to any non-digital advertising plat-form.

Participants later took part in a Formula 1 Simulator competition and two iPads and two Galaxy Tabs were won.