Florence is top family choice

Florence has come first in the Choice Family awards organised by TripAdvisor. In a boost for UK tourism, Edinburgh and London were named as the second and third most family-friendly cities in Europe respectively.

“These awards recognise the most family-friendly cities as decided by millions of TripAdvisor travellers, and the UK should be proud to claim two of the European winners,” commented TripAdvisor official Emma O’Boyle.

“For Edinburgh and London to beat other well-known European family-friendly destinations pro-ves that, despite not always having the best weather, Britain truly is a fantastic place for a family holiday.”

A recent TripAdvisor survey revealed that over half (53 per cent) of families intend to spend less on holidays this year, so news that domestic cities are so family-friendly will certainly be welcome.

The TripAdvisor Travellers’ Choice Family Award winners were identified based on the greatest number of recommendations from reviewers who travelled with family. Top family-friendly hotels were determined by the highest review ratings from those who travelled with family.

Crowned the most family-friendly city in the UK, Edinburgh is also the second most family-friendly city in Europe. As one TripAdvisor traveller said, “Edinburgh is a wonderful place to travel with children.” Its world-famous Edinburgh Castle, plethora of free museums and frequent festivals all cater for families. Visitors can tour the royal yacht Britannia or visit the Camera Obscura and World of Illusions for five floors of hands-on exhibits.

TripAdvisor Media Group, operated by TripAdvisor LLC, attracts more than 50 million unique monthly visitors across 18 popular travel brands. TripAdvisor branded sites make up the largest travel community in the world, with more than 40 million unique monthly visitors, 20 million members and over 40 million reviews and opinions.