Russell Hobbs announces new distributor in Malta

Miller Distributors Limited has been appointed local distributor of the renowned domestic appliances manufacturer Russell Hobbs

Emma Miller, Miller Distributors marketing manager said: “This brand perfectly complements our existing product portfolio.” She continued: “Russell Hobbs has been synonymous with life in the kitchen for over 50 years. Owned in millions of homes across the world, Russell Hobbs has forged a reputation for timeless, stylish kitchen appliances. From kettles and toasters, to coffee makers, cooking, baking and food preparation products, each product has been designed with the consumer in mind and offers the ultimate in performance.”

Russell Hobbs is renowned for its innovation, quality and style in the small electrical appliances market invented the first automatic electric kettle in the world in the 1950s and continues to lead the kettle market, in terms of quality, design and technology.

Last year alone Russell Hobbs maintained its leading position in the UK, South Africa and Australia and was the fastest growing small domestic appliance brand in Germany with a phenomenal growth rate of 27.3 per cent.

And with rapid international expansion plans for 2011, the company’s innovative new products including the revolutionary Glass Touch, Quick2 and fashionable allure Food Preparation ranges, will soon be exciting even more consumers across the world.

Terry Polistina, president of the Spectrum Brands Appliance Division said: “This is an exciting time for Russell Hobbs as it is now part of the Spectrum Brands Corporation which will enable us to continue expanding across the globe. In addition to maintaining our market leading position in the UK it’s great to see such rapid development in Western Europe, Eastern Europe, South Africa and Australia.

“Based on our proven strategy in Germany – where in just five years we have made a major impact in the premium toaster, kettle and traditional filter coffee maker markets – we have devised ambitious international expansion plans to ensure that our products are available on a wider world stage.”

Sally Sidani, divisional vice president of European marketing, said: “The Russell Hobbs brand has been built on the core values of design leadership, innovation and the quest for quality. We want to continue to excite our consumers by creating revolutionary cutting edge products they can trust.”