Trolleymania attracts international shoppers
TrolleyMania, the e-mall launched three months ago, has succeeded in attracting online shoppers from various countries and sales to overseas clients are constantly increasing. Orders have been received from the UK, Denmark, Italy, Australia and Papua...
TrolleyMania, the e-mall launched three months ago, has succeeded in attracting online shoppers from various countries and sales to overseas clients are constantly increasing.
Orders have been received from the UK, Denmark, Italy, Australia and Papua New Guinea.
Connected to Maltapost through web services, TrolleyMania is fully geared to international sales and ensures that shipping costs are calculated correctly on the fly. Users are offered multiple shipping options for cost and speed of delivery.
At launch, TrolleyMania’s main aim was to help small Maltese companies sell their products online and to attract customers from Malta and overseas.
Over 60 eShops signed up immediately, offering a wide range of products ranging from cast iron stoves to designer clothing.
TrolleyMania consistently attracts between 400 and 600 unique visitors a day; each visitor spends 10 minutes on the site, on average, and peruses 19 pages.
When compared to benchmarks identified in the Benchmark Industry Report for UK Online Retail, the number of users leaving the site within 30 seconds for TrolleyMania is in line with industry averages for e-commerce portals in the UK. The number of page views per session is 65 per cent higher than the UK e-commerce portal average. The higher page view average is also reflected in the average time on site, which at 491 seconds is nine per cent higher than the UK benchmark.
TrolleyMania is currently logging a 1.6m per cent conversion rate – the percentage of new visitors who complete an order – just over half the UK benchmark. This percentage however, does not reflect the full picture of sales generated by the portal: the operators of the eMall have identified a phenomenon which is the direct result of Malta’s size.
Users are identifying the product they would like to purchase from TrolleyMania and then visiting the store to purchase it. Regular feedback on this trend has been received from artists, boutiques and shoe shops which have a presence in the e-Mall.