As part of its corporate social responsibility, Gozo-based traditional foods manufacturer Magro Brothers has embarked on a new marketing strategy to produce and promote low-fat, low calorie products.

Magro Brothers has now launched a new range of convenient snacks called Maltese Dippers with fewer than 200 calories per pack, available in bigilla, tuna and pepper cheese varieties.

The company has given particular attention to the calorific values and fat content of various new lines. The Ħanini spreadable cheeses contain less than 10 per cent fat. Traditional products, such as Three Hills kunserva offers both a low salt and no sugar added alternatives.

Most Magro Brothers’ products already give comprehensive nutritional information on the packaging, including a health guide. Gluten-free products and foods free from artificial colours and preservatives are also high on the company’s agenda.

“Our company prides itself on being an industry leader in responsible marketing practices,” managing director John Magro said. “We are committed to the truthful and transparent marketing of our brands so consumers can make informed choices. Our mission is to bring health through food to a maximum number of people. With the growing national epidemic of improper eating habits contributing to type 2 diabetes and heart disease, we are proud to offer a selection of products that not only taste good but are good for you.”

Magro Brothers plans a bilingual recipe book of traditional Gozo recipes, each accompanied with nutritional information. Details will be announced soon.