VisitBritain creates new TV Channel

The British national tourism agency, VisitBritain, has formed an innovative partnership with Geocast TV to develop, host and manage its new media site: VisitBritain TV.

Geocast TV is a specialist production company working with a range of digital media including film.

Its brief is to develop a video and streaming media website which promotes British people and events, enabling the millions of overseas tourists who come to Britain to get the most out of their visit.

Justin Reid, head of Digital and Social Media at VisitBritain, said:“The Royal Wedding this year and the London Olympic and Paralympic Games in 2012 will provide unprecedented media exposure all around the world. We want to ensure we cater for the information needs and interests of both new visitors who are inspired to come to Britain for the first time and people who know us well and want to get under our skin more.

“As millions of people research ideas for holidays and days out online, we’ll be bringing them an enhanced media experience featuring news from around the country, live events, tra-vel reports and feature programmes.”

Richard Day, director, Geocast TV, added:“Our experienced production team will be delivering high quality programming for the site every week, enabling people to anticipate and plan their leisure itineraries,” said Mr Day. (Source: British Tourist Authority)