• A commercial practice is considered unfair if it is likely to impair our ability to make an informed choice.

• Misleading or aggres­sive commercial practices are also considered as unfair and are illegal.

• A commercial practice is aggressive when it impairs our freedom of choice due to harassment or coercion.

• A commercial practice is misleading if it contains false information or presents information that is likely to deceive the average consumer.

• Misleading omissions are also prohibited by law.

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