Co-inventor of Ant Farm dies
Milton Levine, co-inventor of the classic Ant Farm educational toy, posing with his invention in Westlake Village, California on February 28, 2006. Photo: Damian Dovarganes/PA Wire
Milton Levine, co-inventor of the classic Ant Farm educational toy, has died in Los Angeles aged 97.
Uncle Milton’s Ant Farm has sold more than 20 million copies but it sprang from humble origins.
Mr Levine said that he got the idea while watching ants during a Fourth of July picnic in 1956.
He and his brother-in-law came up with a transparent habitat that allowed people to see ants digging tunnels. The ants were sent by mail.
Uncle Milton Industries went on to become a multimillion-dollar company, and Mr Levine sometimes joked that the ants’ most amazing feat was putting his three children through college.
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Jesmond Micallef
Jan 29th 2011, 18:04
Good bye Milton Levine.
Ants have there own fair share in the world of business promotion but also entertainment, here have a look at these two Budwieser adverts:
http://www.youtube.com/watch?v=O5VE4co3j3Q&feature=related
http://www.youtube.com/watch?v=LOWz80ldD24&feature=related
Cool, no !!