Saatchi & Saatchi Health presented to Maltese Life-Science sector
Saatchi and Saatchi Health was presented to the Maltese life-science sector today by Corporate Identities International.
Saatchi and Saatchi Health, which forms part of the Publicis Group (the group which also encompasses MSL), is the number one communications services company in the field of life-science.
Jesmond Saliba, founder and managing director of Corporate Identities International said that the company was set up to assist clients fulfill their potential, through an intelligent application of various communications techniques.
“Today’s event fulfills the target set two years ago, that of engaging with an international partner which shared the company’s same vision. Our link with Saatchi and Saatchi Health is a step in that direction.”
“Our experience in Milan, through our sister company Corporate Connections, has made us realize that everyone, and above all, our country has a story to tell. And this is exactly the core vision that drives our philosophy and way of doing business – being in the knowledge that everyone has a great story to tell, that every great story is unique and we help the companies bring out its uniqueness. Ultimately, every uniqueness is the company’s own Corporate Identity”, said Mr Saliba.
Andrea Fontanot, CEO of Saatchi and Saatchi Health (Italy) said that the partnership between a solid dynamic local PR agency, like Corporate Identities and the Saatchi and Saatchi Health, the biggest network in the world in Healthcare communications, stems from the fact that “we believe there are a number of good and strong reasons for us. These include the business reasons, such as the international reputation of Malta, the technology and availability of specialized infrastructures for life science industry, the availability of highly technical skilled workforce, with multi-lingual skills, the country’s economy and the strategic location.”
He added that together, with Corporate Identities, the company was putting it strategic and creative competencies in health communications available for businesses and organizations reach the goals they’re pursuing.
Alessandro Fulgheri, Saatchi and Saatchi Health’s Director of Strategy explained that this partnership provided assistance in Brand Development/Steering, a Multi-Market, Multi-Target, Multi-Channel approach, an access to international audience through our network, insight mining methodology and an integration of prescriptions and consumer know how and culture. “We recognize that different audiences engage with information in different ways, but at the basis of our approach, we’re shifting from tackling ILLness to promoting Wellness.
Finance Minister Tonio Fenech welcomed to Malta, Saatchi & Saatchi Health, describing the presence of such a player here as a witness of the importance that Malta has gained in this sphere.