MSL Group is to establish a base in Malta, through its offices in Italy, due to an alliance with Corporate Identities International. MSL Group is one of the world’s top five PR networks.

MSL has more than 2,500 people and its offices span 22 countries, covering virtually every discipline required for clients to engage creatively with their audiences 24 hours a day.

MSL Group is the flagship specialised organisation within Publicis Groupe, the world’s third largest communications group with activities spanning 104 countries and 43,000 professionals. Among other companies forming part of this group is Saatchi and Saatchi.

Alessandro Chiarmasso, responsible for the corporate and finance business unit at MSL Italy, said: “Recent developments in Malta, its strong financial services sector and crucial srategic role in the sector have been noted. The current Maltese Vision 2015 strategy is also ambitious yet attainable and our presence in Malta is a natural move for our organisation.”

Corporate Identities Internationa managing director Jesmond Saliba said: “The group provides many of the world’s largest companies and most recognised brands with excellent communication strategies... Partnering with MSL makes us part ofa collaboration with a global organisation.”