Eden Cinemas have installed additional digital equipment required for the screening of 3D films in its two largest theatres, 16 and 6.
This installation, in agreement with Belgian digital integrators XDC, follows the success of the Eden Cinemas 3D in cinema 11 which was completed in July.
Launching to huge blockbusters such as Shrek 4 and Toy Story 3, the 3D film slate has progressed to action movies such as Resident Evil and horror classic Piranha. The new installations have been implemented before a number of 3D movies scheduled for release soon including, Despicable Me, Alpha and Omega, Legends of the Guardian, Saw VII, Megamind, The Chronicles of Narnia, and Animals United.
“With 35mm film becoming something of a dinosaur, we have been looking at converting a number of our screens to digital for some time,” Eden Leisure Group general manager Simon De Cesare explained.
“While the technology was evolving we stood back, but now the quality of digital projection as well as 3D has progressed to a level where it is clear that the technology is stable and the film studios 3D releases clearly shows that there is commitment to releasing great 3D product. The Maltese public has shown its support and desire to see more 3D movies. The lightweight disposable glasses and the high brightness output have added to making this 3D offering so hugely popular.”
The installation of the projectors will also improve the screening of normal 2D films. The crisp delivery of the film on digital will guarantee that the film will show exactly the same the first or the last time it is screened. The three digitally-enabled screens will also favour local productions which, until recently, were shown through inferior projectors and offer significant flexibility in other areas such as alternative content including live opera and ballet.
The sound in each of these theatres has been upgraded to Dolby 7.1, the latest immersive sound technology. These three screens will be the only ones in Malta and 3 of only 100 of screens around the world using this technology. The new equipment has involved an investment of over €300,000.