AX Holdings rebrands leisure and hospitality operation

AX Holdings’ four hotels, The Palace and Palazzo Capua, The Victoria, the Seashells Resort at Suncrest and the Sunny Coast Resort, have been brought under a single brand name, AX Hotels.

The rebranding was unveiled at an event for the group’s corporate clients at The Palace’s rooftop restaurant Temptasian when AX Hotels’ director business development Mario de Celis introduced the sales and marketing team.

Mr de Celis explained how the rebranding of AX Hotels was part of a restructuring process to position the group’s leisure and hospitality services among the best on the island.