Franchise conference

Farrah Rose, a leading franchise expert of international repute will be travelling to Malta to address a conference organised by the Malta Chamber of Commerce, Enterprise and Industry on October 12.

A Director of The International Franchising Centre, Ms Rose has been active in international franchise management since 1984 and has consulted numerous companies – both multi-national and SMEs – on their international franchise strategies.

The conference, Franchising Your Business Abroad, is aimed at further uncovering the hidden potential of local entrepreneurs in internationalising their operations through franchise. It also aims to present real case studies to show the processes leading to Maltese entrepreneurs tapping foreign markets either with a home-grown concept (Café Jubilee) or with an international franchise (Hard Rock Café). Participants will also have the opportunity to identify and propose initiatives or concerns related to the maximisation of Maltese franchise potential abroad.

This event forms part of a joint project being undertaken by the Malta Chamber, together with Malta Enterprise. The project is financed by the Commonwealth Secretariat, UK.

Commenting on the forthcoming conference, Malta Chamber president Helga Ellul stated: “In spite of tight market conditions and fierce competition, this might be the opportune time for local entrepreneurs to expand their business operations abroad. Franchising your systems might be the ideal vehicle to get you there.”

Interested participants may contact Dorianne Bonanno on dorianne.bonanno@maltachamber.org.mt for further details and registration.

The event will be held at The Malta Chamber and is supported by the Commonwealth Secretariat, Malta Enterprise, Playmobil Malta Ltd, GasanMamo Insurance Ltd and Maypole (Holdings) Ltd.