David Cameron’s wife Samantha is to work as an adviser for London Fashion Week, it was announced yesterday.

Ms Cameron will take an informal, unpaid role working with the British Fashion Council as it prepares for the glamorous catwalk show, which puts the global spotlight on the UK clothing industry twice a year.

Although she has been unable to attend any of this month’s Fashion Week because of the recent birth of her daughter Florence, Mrs Cameron aims to be “fully involved” starting from next season’s event in February.

She said: “London Fashion Week is extremely important to the fashion industry in the UK and I look forward to being fully involved from next season.

“We have so much young talent that needs to be supported and nurtured to ensure we are building brands and businesses for the future.”

Mrs Cameron stepped down from her position as creative director of luxury stationers Smythson of Bond Street earlier this year, after her husband became Prime Minister. She is planning to return to work for the company two days a week as a consultant.

British Fashion Council chief executive officer Caroline Rush said: “We are delighted that Samantha has agreed to play a role in helping us grow and develop London Fashion Week and know how much she will contribute with her considerable experience and creative sensibility.”