The Labour Party has urged the public to help “write history” by voting for its new emblem, after three designs were shortlisted from a total of 206 submissions.
“We are encouraged by the response we received and although we know some people are not comfortable with change, we are determined to press ahead,” party CEO James Piscopo said at a press conference yesterday.
The chosen emblems depict the traditional torch, compulsory for all designs, in an abstract way, together with the colours red and white representing the Maltese flag.
Although everyone can take part in the SMS voting process, non-members will have to pay €6.99 for their contribution, becoming members of the Labour Party in the process.
Mr Piscopo, who addressed the press conference together with executive secretary Lydia Abela, said the party’s panel of experts tried to choose a logo encompassing the party’s values while making sure it was modern and could retain validity over the years.
“Each logo features the torch in a prominent way,” Dr Abela said, adding that this symbol represented light, intellectuality, progress and love.
She said this was an exciting time of renewal for the party and although the emblem would change, the party’s values would be stronger than ever.
The process was launched four months ago, leading to 56 logos being shortlisted and exhibited in the party’s headquarters where the public could leave their comments in writing.
Asked why Labour leader Joseph Muscat was not present for the press conference, a party spokesman said: “He will be present when the final emblem is announced.”
Party members can send an SMS with their ID card number and the letter linked with their favourite emblem on 5061 6119 at a cost of €1.16.
Non-members may send an SMS, also with their ID card number and favourite emblem letter to 5061 8913, at a cost of €6.99, which includes party membership.
Voting will close on October 10 and the winner will be announced on October 30 during the party’s 90th year celebrations. This will be the party’s fourth emblem.
The winning designer will receive €1,000.