JPA staff attend seminar on digital marketing techniques

Staff at JP Advertising recently attended a three-day seminar in digital marketing and social media techniques, delivered by Chartered Institute of Management course director Matt King.

The course sought to identify the principles that underlie new media strategies, so as to solidify and further strengthen the solutions JPA offers to current and prospective clients.

The seminar was part-funded by European Union European Social Fund under the Digital Marketing and Social Media Operational Programme 11 – Cohesion Policy 2007-2013 Empowering People for More Jobs and Better Quality of Life Aid Schemes, and it focused on new ways of marketing in the digital era.

JPA managing director Chris Bianco said: “JPA understands that the world around us is changing and fast, and that traditional marketing and communication techniques are no longer sufficient to deliver an organisation’s message effectively and efficiently to its target public.

“With over 25 years of experience, JPA has always strived to remain at the forefront of the industry, offering its clients the most effective and efficient marketing and communications solutions.

“This philosophy has been at the core of all JPA’s activities throughout its history and this mentality has lead us to seek to strengthen our digital marketing skills.”