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Kinnie goes on sale in London

Kinnie, Malta's best known soft drink, has gone on sale on trial basis in almost 100 outlets in London's West End.

A spokesman for Farsons said that Kinnie was soft launched this summer in the UK capital and so far the reaction from the trade and consumers alike was encouraging.

This is the first time that Kinnie and its sister brands Diet Kinnie and Kinnie Zest, are being sold directly to consumers in London.

The launch of Kinnie in the UK is being implemented in partnership with Kinnie UK Ltd, a company owned by Messrs Anthony and Richard Traviss, well established restaurateurs, pub and club owners in London.

Michael Farrugia, Business Development Manager who is responsible for the project said that the introduction of Kinnie into a highly competitive market presented a significant challenge.

"We're competing against internationally renowned brands which dominate the market so our launch strategy is essentially a focused niche-based regional one, concentrated within London's west end. Kinnie is being presented as an alternative soft drink that offers young adults positive taste and refreshment. So far, Kinnie has been well received and if the indicators are right we'll gradually intensify our efforts within London over the next 18 months with the longer term view of widening our distribution and penetration into other geographic areas in the UK. It's a tough challenge though we are cautiously optimistic."

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Ivor Ramsden

Sep 18th 2010, 14:51

Elaine and I are another two potential customers for Kinnie on the Isle of Man. All the people who I've introduced to Kinnie absolutely love it. I hope the UK market takes off for Farsons and that we see Kinnie here soon.

Joseph Ellul - Sydney

Sep 18th 2010, 11:22

We get Kinnie in Western Sydney but in small plastic bottles which loose the gas very quick.I would love to get the drink in Alum cans again. Glass bottles are no good as they explode in the refrigirator. We had a mess last week.
If Farsons are following this, can they please give us back our fiz Kinnie in Australia using alum cans ?

Robert Segar

Sep 17th 2010, 23:26

Can we please have Cisk and Kinnie on sale in Liverpool UK,I can't wait a whole year until I return to Malta again!

Joseph Herbert

Sep 17th 2010, 18:12

Try http://kinniedrinks.com/ and click on stockists on top ;-)

Moyra A Borg

Sep 17th 2010, 18:58

Hear hear! Kinnie is only complete with Twistees!

Kenneth Williams

Sep 18th 2010, 13:34

Mr De Cesare try this site

http://www.tastees.info

Ella Perceval-Maxwell

Sep 17th 2010, 15:57

Good news! I will be in England in three weeks' time and a few days later I'll be in Malta .
Kinnie used to be sold here in Mississauga, Ont. for a while.
Kinnie is my favourite drink. Way to go!!
Ella.

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