Finance Malta relaunches newsletter online

Although Insight is not a new publication, it is the standard quarterly newsletter of FinanceMalta that now embraces technology to deliver the online message that Malta is open for business. Insight provides the latest news, views and analysis on the developments that are shaping Malta’s financial services industry as well as objective and informed thought leadership on topical issues.

As an online newsletter, Insight is crucial to meeting FinanceMalta’s key objectives, one of which is to ensure that this new online approach communicates the intimate professional knowledge of its members. This value is vital if it is to engage with the right people in the right place at the right time to build integrity, confidence and trust in Malta as a dynamic, international financial services centre.

New tracking technology now allows FinanceMalta to track the success of the online newsletter through sophisticated software that provides a return on investment in the volume of responses and the quality of those responses recorded.

Bruno L’ecuyer, Head of Business Development said: “The Dmax e-paper has totally changed our electronic marketing model. The product has enabled us to instantly measure the ROI that is not possible with traditional print media. The management information deri­ved from the platform delivers compelling arguments which will shape our communication strategy in future editions’’

Chairman of FinanceMalta Kenneth Farrugia commented: “Insight newsletter is yet another innovative marketing tool launched by FinanceMalta which complements the various initiatives and marketing collateral used to promote Malta as an international financial centre. Apart from this quarterly newsletter, FinanceMalta will be providing more frequent information on the core developments taking place in the industry through a number of other platforms.”