Café Jubilee serves 25,000th customer at World Expo 2010

It has been a hectic three months for Café Jubilee as the home-grown brand’s second overseas outlet, which was set up at the 2010 Shanghai World Expo, served its 25,000th customer early last week. The fully operational outlet in Shanghai follows hot on the heels of the inauguration of a Café Jubilee outlet in Budapest in a joint venture with the Corinthia Group of Companies.

The Shanghai outlet, which is located within the Malta Pavillion and which is an exact replica of the other Café Jubilee outlets, includes all the trademark fixtures, fittings, cutlery and crockery, and is a massive operation that welcomes hundreds of visitors on a daily basis. A fully qualified Café Jubilee team will remain based in Shanghai until the World Expo comes to an end on October 31.

“We are very happy with the positive response that the Café Jubilee brand has attracted in Shanghai. This is one of the most prestigious global trade events and we have achieved our aim of raising awareness about the brand in the Far East. Since we opened we have enjoyed a steady stream of visitors and things have been very hectic,” said Alex Scicluna, Jubilee Group CEO.

A new Café Jubilee menu, wine and drinks list were created specifically for the World Expo.

The menu is modelled on those offered in outlets in Malta, Gozo and Budapest and includes all those favourite dishes which are part of Maltese cuisine and which are so popular at the other Café Jubilee outlets.

However, it has been slightly modified to cater for the Shanghai Expo environment.

To make the traditional Maltese experience more complete, Café Jubilee also roped in long-standing partners Farsons and Delicata Winery in this venture and the menu also includes products from both these companies on its menu.

The World Expo is held in a different country every time and aims to promote the exchange of ideas and the development of the world economy, culture, science and technology. Boasting a 150-year history, the World Expo is regarded as the Olympic Games of the economy, science and technology worlds. The theme for this year’s event is Better City, Better Life, an ethos that fits in perfectly with the Café Jubilee lifestyle and which represents the wish for better living in urban environments.