Responsible drinking campaign targets feasts
The Sense Group has launched a summer campaign targeting band club publications, radio and online media providing consumer information about various aspects of drinking alcoholic beverages.
The feast magazine literature is being targeted through a campaign, entitled "Tkunx il-Buffu tar-Raħal", that proved impactful in previous summers, while a web banner advert and a radio commercial focus on generating awareness about responsible drinking, TSG said.
TSG's Chief Executive, Joe Farrugia, said: "Over the years, TSG has launched several campaigns that offered practical recommendations with the main aims being that of achieving increased levels of awareness and more use of common sense to combat alcohol misuse. Our message is clear: we urge adults not to drive if they are going to drink. To further extend our ongoing campaigns for moderation in the consumption of alcohol drinks by adults, this year TSG joined the global Drink Aware initiative."
"TSG's campaigns are aimed to cover three categories: upholding the law, promoting best practice and informing individual choice by promoting moderate and responsible drinking," said Mr Farrugia.
TSG was founded in 1997 with the general objective of promoting a moderate drinking message among the Maltese population. TSG has been active through its campaigns to minimise alcohol abuse related harm through numerous, targeted initiatives that are recognised as being among the best examples of corporate social responsibility in Malta.
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M. Grech
Aug 2nd 2010, 17:48
Interessanti, hawn m'hawnx kumment tas-super kattoliku Joe Zammit li dejjem itanbar hekk mhux jiggudika ukoll, fuq ir-religjon. B'dan il-paganizmu ferhana l-knisja Maltija?
Franco Farrugia
Aug 3rd 2010, 01:15
Naqbel mieghek perfettament.
Il-Knisja mhix kuntenta, emminni. Imma l-mexxejja taghha, il-Kappillani u l-Kurja, jafu li m'ghandhomx 'what it takes' biex jaghmlu xi haga u jwaqqfu certi affarijiet.
Issa stenna ... ha jghaddi nhar il-Hadd li gej, umbaghad kellimni! Nahseb, jifhimni min irid jifhimni.
A. Slater
Aug 2nd 2010, 16:51
Congratulations on your campaign however, I really think you need to increase it by having some hard-hitting adverts during prime-time TV. Browsing YouTube will reveal that there are so many adverts out there that really push home the message about the dangers of drink-driving / speeding
http://www.youtube.com/watch?v=rZlNDvXFhdA
http://www.youtube.com/watch?v=a8QxZJZfU5Q&feature=related
Jonathan McBee
Aug 2nd 2010, 17:33
I'll agree with you on this, Mr Slater. When I was younger I lived for a while in the United States and the ads you saw there were very uncompromising in their goal to scare people into being more responsible. Unfortunately it is human nature to try and get away with things if we think we can do so, so it's ok that I'm texting behind the wheel so long as a warden doesn't spot me, and so on and so forth ... Yet here have yet another cartoon campaign; as if that will be taken seriously!
Grazio Borg
Aug 2nd 2010, 16:43
Pity half of the feasts have already passed. What was TSG waiting for? The end of summer?
g.c.Forte
Aug 2nd 2010, 16:40
Ma nafx jekk min johrog b`dawn l-edeat qghadx xorob wahda sew u gie patata, ghax kieku jirraguna mod iehor. Veru , naqbel u nemmen li hazin li iddahhaq in nies bik bix xorb zejjed. Jien kont inkun wiehed min dawk il buffi tal festa. Illum ghax kbirt u ghax tlift l-interess fil festa, ghax kieku ma niddejjaqx li nerga inkun buffu. Nerga nammetti li hazin, pero ghawn nies li ma jixorbux u ikunu qeghedin jistennew din ix xenata kull sena, hija avventura ghal min jisker sew, ghax dak ikun l-ghan li beda bih. Li irrid nghejd hu, li min jisker specjalment fil festi ikun jaf min qabel ser jghamelu u imur ghal ta l-apposta, mhux bhal meta jinqabad mal hbieb, u biex ikompli jixrob xi ftit izjed. Ic cucata hi li int ma tkunx taf li qeghed tkun il buffu, u wisq inqas jekk inthiex dritt, mawweg, orizzontali, fil qamar jew fix xemx. Li naf zgur hu li tibda tara l`eklissi. LI MA NAQBILX ZGUR HU.........LI TIXROB META TAF LI SER ISSUQ. Din ma naccetta QATT. ........Ii tisker imur mal brijju, l-armar, in-nar, l- qubbajd,u dak kollu li jghamel FESTA.
Etienne Camilleri
Aug 3rd 2010, 08:36
@ g.c.Forte
Din min qalielek li x-xorb fil-festi parti min dak ix xol kollu li jtella festa?! kont taf li dawk in-nies li tarhom jahdmu matul is sena kollha bix il festa tant ghal qalbom tkun success bilkemm jekk mux xejn ma jmissu alkohol ma halqhom?! Il-festa fijha responsabilta kbira ghal min jorganizza (u nasigurak li huma hafna) u ma hemx lokk fejn idahhaq ax twegga int u lil haddiehor!
g.c.Forte
Aug 3rd 2010, 14:33
Etienne Camilleri........Nahseb li ma f`himx xi irrid nghejd. Naf hafna kemm tahdmu nies bhalkhom, u naf li ghalkemm tiehdu xi grokk, xorta tibqaw responsabbli ta dak li ghal snin twal tkunu hdimtu ghalih. Dak li irrid nghejd huwa li din tas sokor fil festa hija tradizzjoni u nemmen ( ghalkemm ma nghaqbilx ) li qatt ma hija ser tinqata. Sakemm ikun hemm il piki fil festa, ikun hemm min irid li ma ikunx f`sensih halli joghqod jajjar lil tan naha l-ohra. Din hija il kultura taghna.Tmur lura mijiet tas snin, u meta ghedt li taghmel parti mill festa, iva, ghal briju nies fis sakra trid ( mhux patata ghal kollox ). Fl`opinjoni tieghi li kieku tnehhi xi wahda min dawn...tizjin, in nar, il marci, tal qubbajd u is sokor, ma tkunx festa kif nafu nghamlu ahna il Maltin. Il festa it tajba, u tixrobx hafna.
Jon Shaw
Aug 2nd 2010, 16:09
Let's see if the Zebbug parish priest will place a billboard infront of his church to promote this campaign?
Etienne Camilleri
Aug 2nd 2010, 15:45
I wonder why feasts are always targets for most negativity! Is it because maybe the media would like to end these fantastic traditions a small island is rich of!?
Michael Attard
Aug 2nd 2010, 16:41
Sure .. a great phenomenon and tradition. Just like the vuvuzela!
Daniel Vella
Aug 2nd 2010, 17:54
I couldn't agree more with Mr. Attard...
Celebrazzjonijiet pagana iktar mil-festi m'hawnx
Ernest Vella
Aug 2nd 2010, 15:20
Inizjattiva tajba...imma trid iktar riklamar...forsi ghas-sena d-diehla tidhol ukoll fil-fuljett tal-parrocci, fil-kotba tal-kazini tal-festi, xi billboard fit-toroq, fuq it-TV ukoll...nghid il-verita illum sirt naf biha din l-inizjattiva!!! Kieku tibda mill-festi li jsiru f'April, jew ghaliex le ma San Pawl tal-Belt tkun ahjar hux
r.spiteri
Aug 2nd 2010, 16:32
Naqbel mieghek.qabel il kampanja kienet aktar qawwija.Niftakar il Zazu fuq fomm kull tifel u tifla.Apparti l-billboards, l-aqwa mezz huwa t-T.V