Café Jubilee serves 25,000th customer at World Expo
The Café Jubilee outlet at the Shanghai World Expo served its 25,000th customer last week at the end of a busy three months.
The outlet in Shanghai followed hot on the heels of the inauguration of a Café Jubilee outlet in Budapest in a joint venture with the Corinthia Group of Companies.
The Shanghai outlet, which is located within the Malta Pavillion and which is an exact replica of the other Café Jubilee outlets, includes all the trademark fixtures, fittings, cutlery and crockery, is a massive operation that welcomes hundreds of visitors on a daily basis. The Café Jubilee team will remain based in Shanghai until the World Expo comes to an end on the 31st October.
"We are very happy with the positive response that the Café Jubilee brand has attracted in Shanghai. This is one of the most prestigious global trade events and we have achieved our aim of raising awareness about the brand in the Far East. Since we opened we have enjoyed a steady stream of visitors and things have been very hectic," said Alex Scicluna, CEO of the Jubilee Group.
A new Café Jubilee menu, wine and drinks list were created for the World Expo. The menu is modelled on those offered in outlets in Malta, Gozo and Budapest and includes all those favourite dishes which are part of Maltese cuisine and which are so popular at the other Café Jubilee outlets. However, it has been slightly modified to cater for the Shanghai Expo environment.
To make the traditional Maltese experience more complete, Café Jubilee also roped in long-standing partners Farsons and Delicata Winery in this venture and the menu also includes products from both these companies on its menu.
Boasting a 150-year history, the World Expo is regarded as the Olympic Games of the economy, science and technology worlds. The theme for this year's event is ‘Better City, Better Life', an ethos that fits in perfectly with the Café Jubilee lifestyle and which represents the wish for better living in urban environments.
Popular Stories
Update 3: Woman found dead in car,...
Updated: Woman dies in car crash
Carm Mifsud Bonnici resigns after...
Part of Dwejra 'Azure window' collapses
The end of the bar that ‘never closed’
Bundy does not know whether to...
Updated - Jason Micallef demands...
This WAS the night - Kurt makes it...
'No need for early election if PM's...
In Discussion
Updated - Jason Micallef demands...
Gozo tunnel could take 5-7 years to...
CABS remote controlled aircraft shot...
Carm Mifsud Bonnici resigns after...
Joseph Calleja condemns portrayal of...
Updated: Labour would give...
CABS drone shot down
Second group of migrants arrives
Adrian Vassallo in scathing...
11 Comments
Post comment
Please sign in or create your Account to post comments.
margaret lu
Aug 4th 2010, 13:20
Alex well done. I hope the Maltese coffee seads will grow strong in China.
And aslo I would like to say a few words regarding malta pavillion . I feeel sorry for those poeple who went to visit the pavillion & found it was closed .you must be very desappoited I understand . But you were in Shanghai , so you must know the weather in Shanghai at this time of the year .it is really unbearable.It was so hot & humid , the tempreture was 38-40deg and inside the pavillion the tep was 30deg. staffs and visiters always got sick because the heatI .So I think to care and concern peaples health ,the pavillion did the right thing to close one day to fix two extre A/C. it is necessary.
I beleave if you work there you would do the same thing .
Joe Xuereb
Aug 3rd 2010, 12:01
Congratulations to the Cafe Jubilee.
Thank you Andre Delicata for being a sensitive reader.
Unfortunately I missed by a couple of weeks the opening of Cafe Jubilee in Budapest last September, I believe. I cannot be in three places at once. I commute between London and Paris practically on a weekly basis. I have less reason to go to Budapest every week. As for Shianghai, I'm ambitious but not overly so. Besides, I have no influential connections in either Buda, Pest or Shaing.....if you get my drift.
'twould be nice to gorge on Maltese cuisine on a balmy night in London. That's all.
Maria Scotto
Aug 3rd 2010, 09:14
Well done Alex.. You are doing a great job!!
Dear Mr Borg.. I assume that if you know that the Malta Pavillion was closed, you are visiting Shanghai and therefore you are aware that the temperatures here are nearing 44deg. No one can work in such conditions especially when the Pavillion is attracing thousands of visitors everyday and the AC's are not functioning to the full.. having problems with the AC are things which can easily happen!
Maria Scotto
Aug 3rd 2010, 06:19
Well done Alex.. You are doing a great job!!
Dear Mr Borg.. I assume that if you know that the Malta Pavillion was closed, you are visiting Shanghai and therefore you are aware that the temperatures here are nearing 44deg. No one can work in such conditions especially when the Pavillion is attracing thousands of visitors everyday!!
Franco Scicluna
Aug 2nd 2010, 12:49
ALEX bravu, keep the flag flying. We Gozitans are very proud of you. Congratulations.
Andre Borg
Aug 2nd 2010, 12:15
Congrats to local entrepreneurs who managed to export a successful brand!
I must say though, that whilst Cafe Jubilee served it's 25.000th customer at the World Expo in Shanghai, the Malta stand was closed today 02/08/10, blaming air conditioning problems!!!
Unbelievable!!!
Malta Pavilion Staff - Expo Shanghai
Aug 3rd 2010, 09:25
Dear Mr. Borg, Before putting pen to paper, please do not assume such a statement. Priority is our health. Working in such condiitons such as internal temperature reaching 32 degrees celcius is no joke. The situation reached a point where visitors and staff felt ill due to the high internal temperature.There are expo health regulations along which the Pavilion must abide by. For your information, pavilions DO close to the public when maintenance is required. We invite you today, Tuesday, to visit our pavilon in a cooler environment.
Once again, please do understand such action was taken with the interest of the staff and the visitors.
Malta Pavilion Staff
Monica Cini
Aug 9th 2010, 04:34
Well done Mr Andre Borg for your comments. We expected to find a member of the staff present to explain the situation to visitors not just a mere note on the door. The temperatures in China were not more severe than in Malta. A couple of fans would have solved the problem in such a small space. How did they fix the air conditioners in the heat behind closed doors?
Once the doors were open, why were the premises in pitch darkness. The Chinese chap was only concerned about promoting Cafe Jubilee, cisk beer and wine. Promoting our heritage to visitors was not on his priority list. Your number of visitors is out of the question from what we have seen..
Ciabatta, hobz biz zejt and salad are served in all our neighbouring countries. I do not consider this as Maltese cuisine.
Why "Malta" was not included in the" Stamp Passport" with the rest of the 50 participating countries?
I sincerely hope that the Malta Pavilion Staff will in the end of their holiday in Shanghai bring back along with them "Better City , Better Life " to Malta for all to enjoy.
Joe Xuereb
Aug 2nd 2010, 11:59
I presume an outlet in Paris, or London even, is in the offing. If not, why not?
Egatt
Aug 2nd 2010, 15:07
Do private entrepreneurs have to give an explanation to you regarding their future investment Mr Xuereb?
Andre Delicata
Aug 2nd 2010, 22:19
I belive that Mr Xuereb was merely making a polite conversational remark in a pleasant rhethorical manner which would imply that the question is, in fact, intended to be a compliment to the entrapreneurs for their success in foreign expansion. It certainly does not seem to suggest that an explanation is required. Written tone and intention are often wasted on the Maltese reader.