Advert

Helping Hands controversy: publisher says €640,000 donated to charities

Over €640,000 have been raised and donated to charities by the magazine Helping Hands, the person responsible for it, Reuben Vella said today.

He made his comment in a statement issued by Inspire, one of the beneficiaries of the funds, ahead of distribution of a new edition of the family magazine.

The Times reported earlier this month that out of every €3.50 which readers pay for the magazine, sold to raise funds for charity, only €1.05 goes to the charities, with the rest going for printing, company expenses and sales. The magzine is issued by Helping Hands Foundation, a trading name for 03 Ltd, which is not a charity.

Mr Vella said that every issue of the magazine included two pages dedicated to informing the public of its campaigns, and the money given.

Inspire said it was urging the public to buy the magazine with peace of mind that the money would be put to very good use, helping hundreds of individuals of all abilities.

Inspire said that Helping Hands sells for €3.50 and all the profits go to the charity.

"The profit on each book amounts to €1.50 for this edition, after design and print costs are deducted and the sales team are paid. No advertising revenues are made from this booklet.

"Helping Hands has also ensured that Inspire gets a full 11 pages of information on its programmes and services in order to spread the word about Inspire's work in the community. The information explains how one can be of further help by volunteering or giving regularly. The rest of the booklet contains useful information, puzzles and educational material."

Nathan Farrugia, CEO of Inspire, said the magazine had taken on board a number of suggestions through the years, including finding ways to increasing the income for the charities, softening the sales technique and using ID tags to ensure more transparency.

"We have always been given a detailed account of how many books have been printed and sold, so we can plan our campaigns accordingly. We depend on such earned income, as voluntary giving and donations have suffered tremendously with the economic downturn. Yet the Helping Hands Family magazine continues to bring in solid fundraising income. Charities like Inspire that employ hundreds of people, need to generate ‘earned income' and cannot depend entirely on donations. In fact, the membership at our fitness centre, the use of our Animal Park for parties, and our regular events are similar examples of how we ‘sell' services in return for income that sustains our charitable activities."

Advert

26 Comments

Post comment

Comments are submitted under the express understanding and condition that the editor may, and is authorised to, disclose any/all of the above personal information to any person or entity requesting the information for the purposes of legal action on grounds that such person or entity is aggrieved by any comment so submitted.

At this time your comment will not be displayed immediately upon posting. Please allow some time for your comment to be moderated before it is displayed.

Your User Profile is incomplete.
Please click here to complete your profile before posting comments.

Gladys Camilleri

Jul 28th 2010, 18:05

Prosit. Sewwa qed tghid. Il-Maltin jigu l-ewwel biex jikkritikaw u jgergru imma meta nigu ghal xi inizzjattiva bhal din irid ikun xi hadd bhas-Sur Reuben Vella biex jghamilha. Xorta hemm lok fejn il-mod kif jinbieghu il-kotba jista' jsir hafna ahjar minghajr hafna pressjoni zejda u fittagni. Imma bhala inizzjattiva originali ta' gbi ta' fondi xorta ta' min wiehed ifahharha.

J Oatmon

Jul 29th 2010, 07:28

The important point is: - "The Times reported earlier this month that out of every €3.50 which readers pay for the magazine, sold to raise funds for charity, only €1.05 goes to the charities,"

So if the charities received "Over €640,000" (from the €1.05), then the organisers received €2.45 from each 'donation' or €1,493,000, out of which they paid a tiny amount for printing and the rest covers their 'expenses/wages'.
Basically it sounds great but is a ripoff in my opinion - better run by the charity directly with 3rd party published audited accounts to show what went where.

Stephen Zammit

Jul 29th 2010, 09:29

One should consider building on the strenghts of the current setup and improve on the problem parts. The main problem is that too high a percentage is being spent on costs and the secondary problem is that now there is a negative feel to this operation. An idea:

Since people know they're donating rather than buying a magazine, and the content is crap anyway, the magazine can be reduced to a piece of paper, that shows the exact distrubution of funds in the previous round with further information published on a website. That should help reduce printing costs and focus much more of the funds to the intended recipients. It should also reduce distibution costs.

Part of the paper should be used to capture doners details so that an appropriate reciept by a recognised and widely accepted institution could send an appropriate reciept by post. That should help improve the perception. If perception and weight improves salesmen should be able to "sell" more for less commision that should further help to generate more "sales".

The public is already accustomed to donate over the phone and the cost - profit ratios should get as close as possible or even better.


C.Sammut

Jul 28th 2010, 14:38

Agreed.

Ian Pace

Jul 28th 2010, 14:48

Amen!

Chris Bezzina

Jul 28th 2010, 15:02

No, its not good work!! Believe me!

Advert
Advert